Art directors are dreamers with an imagination gone wild. They get paid to think, imagine, explore and tinker. Together with a copywriter they brainstorm ideas for websites, commercials, print ads, billboards, phone apps or any other medium that can solve the client’s problems. The team uses their knowledge of pop culture and insights into the human condition to create content that is meaningful, entertaining or useful to consumers.
As an art director, strategy focuses your creative. Knowing the who helps you with the what, making smarter campaigns that hit your target market. target.
“Yes, then what?” This is your mantra when brainstorming with your copywriter, then these ideas that are flowing turn into fully formed campaigns.
You have the idea, now make it happen. You’ve learned tools like Photoshop, Illustrator and photography to create a polished presentation.
You will stand in front of your teacher and classmates to explain your concept and show your ideas. This practice will prepare you for your career.