What Does a Copywriter Do?

COPYWRITING: 2-YEAR PORTFOLIO PROGRAM

Copywriters are storytellers. They love words and craft them masterfully as they blog and tweet. They know lines from a thousand films and watch old shows on Hulu. They team up with an art director to brainstorm and concept ideas for websites, commercials, print ads, phone apps, billboards or any other medium to solve the client’s problems. The team invents and reinvents humor using pop culture to give an entertaining insight into the human condition.

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6 WAYS WE PREPARE YOU FOR A CREATIVE CAREER AS A COPYWRITER:

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Join the 7,000 other people who started their career at Miami Ad School.

HERE ARE SOME OF THE SKILLS YOU WILL LEARN

STRATEGY

As a copywriter, strategy focuses your creative. Knowing the “who” helps you with the “what”, making smarter campaigns that hit your target market.

CONCEPTING

Copywriters are part of a team. They brainstorm with their art director on the big idea and throughout the execution of a campaign and help build the story.

EXECUTION

Write headlines, web copy, scripts for radio and TV, product descriptions, and social media content. Words in the form of short and long copy, all executed by you.

PRESENTATION

You will stand in front of your teacher and classmates to explain your concept and show your ideas. This practice will prepare you for your career.

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